Pricing Strategy

The Pricing Strategy course addresses the need of all decision makers to get an overview of systematic pricing strategies and their practical impact. It is essential for all managers responsible for creating, evaluating, and implementing pricing strategies and for executives charged with the overall profitability of the firm. Mid- and senior-level executives in product development, marketing, accounting and finance, and operations will particularly benefit from this program.

It has been especially fruitful for companies to send cross-functional teams of executives to capture the maximum value of the pricing strategy program. Please note that additional benefits are available when three or more participants attend the program. Groups from one organization will not only qualify for lower tuition per person but will also have the opportunity to get three hours of additional consulting time with faculty at no extra cost.

These groups of people will benefit most from our program:

  • Mid- and Senior-Level Executives
  • Vice-Presidents and Directors of Marketing
  • Finance, Sales, and Planning Executives
  • Product Managers
  • Entrepreneurs and Executives in Product Development
  • Managers Facing Significant Price Competition

To capture the maximum value of the program, many companies send several executives from different functional areas. Additional benefits like special study groups, pricing, and other arrangements are available when a group of three or more participants from the same company attend the program. Please contact us to learn more.

Summary of Delegate Demographics in the last 12 Months:

Industry / Sector Percent
Manufacturing 29%
Travel, Tourism & Leisure 21%
Business Services 8%
Retail 8%
Telecoms, Media & IT 8%
Insurance & Financial Services 6%
Utilities 5%
Automotive 4%
Oil & Gas 4%
Electrical 3%
Building & Construction 1%
Drugs, Alcohol & Tobacco 1%
Engineering 1%
Mining & Construction 1%
Job Function Percent
Pricing 26%
Commercial 17%
Marketing 12%
General Management 11%
CEO / MD 5%
Finance 5%
Operations 5%
Product Management 4%
Business Development 4%
Project Management 3%
Sales 3%
Customer Service 1%
IT 1%
Operational Research 1%
Strategy 1%
Supply Chain 1%

Please click below to request a detailed brochure of the program.

Download Broschure

Disclaimer: Lancaster Executive LLC was spun out from Lancaster University
Management School in July 2008. While Lancaster Executive maintains close
ties to academia and the university, it operates independently now.